Setting up your landing page or squeeze page correctly is vital to the success of your online marketing campaign. A good squeeze page should convert at roughly 40-60% so out of every 100 people that you send to your landing page you should get 40-60 opt ins i.e. name & email address.
Just so that you know, my first attempt converted at 9% and without realising I thought that was good. It was only after getting to speak to a successful marketer that I came to realise that this in fact was rubbish.
The main elements to an efficient squeeze page is ideally a good give away. This is offered in return for the name and email address of your visitor. Because I am in the field of Internet Marketing I offer a product “The Internet Marketers Tool Kit”. In the same respect you could be offering 10 tips to relieve your migraine if you have a health related web site.
If you visit www.control1slife.com you will also see that I use a video to help my visitor to understand that he needs this particular download to help him build his business. Your video and give away should relate to your main business. A video is not always essential but it can help to build your credibility and rapport with your visitor.
Landing pages as you will of gathered from above require some means of capturing information, this is usually the job of AWeber. Once this information is captured then the main job of AWeber is to send out a series of emails building rapport, giving information and selling your main product. Please remember. The more information that you ask for you will also see a reduction in performance of your landing page, so I tend to keep it to name and email.
